Automotive Industry (Japan)

Modern automotive promotion platform with service-oriented backend structure. This detail page explains project context, technical implementation, and delivery outcomes from this engagement.

Company: Ogilvy & Mather | Role: Software Developer

Ogilvy & MatherSoftware Developer6 technologies4 detail points

Project Context

Jul 2021 - Apr 2025

Company

Ogilvy & Mather

Role

Software Developer

Project

Automotive Industry (Japan)

Scope

Modern automotive promotion platform with service-oriented backend structure.

Summary

Implemented scalable promotion architecture with service-oriented APIs, campaign content delivery, and GTM-based conversion tracking for measurable marketing impact.

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Implementation & Outcomes

6 stack items

Stack

Next.jsNestJSPrismaTailwind CSSMantineGTM

Detail

  • Designed and implemented microservices architecture for maintainable scaling.
  • Built promotion and promotion-detail pages for 2025 campaign cycle.
  • Created custom APIs to fetch and display real-time promotion data.
  • Integrated LINE Tag Conversion through Google Tag Manager.
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