Ogilvy & Mather

Delivered full stack solutions for multi-industry clients including real estate, automotive, insurance, banking, campaign, and branded digital experiences. This page summarizes role ownership, project tracks, technology stack, and concrete delivery outcomes.

Role: Software Developer

Jul 2021 - Apr 2025Software Developer11 project tracks

Company Snapshot

Jul 2021 - Apr 2025

Role

Software Developer

Overview

Delivered full stack solutions for multi-industry clients including real estate, automotive, insurance, banking, campaign, and branded digital experiences.

Project Tracks

11 items

Each track below highlights project context, implementation scope, core technology, and key results.

Project name

Real Estate Industry Client

Scope

Large-scale responsive website and APIs with mapping, tracking, and compliance.

Summary

Owned end-to-end delivery of a large real estate platform with map visualization, multilingual UX, analytics instrumentation, and privacy-compliant lead workflows.

Stack

Next.jsNode.jsLoopBackGoogle MapsGA3GA4UTM

Detail

  • Delivered project from initial phase to launch and continuous improvement cycle.
  • Built About, Career, Case Report, Procurement, Inspiring Stories, Search, and Land Listing pages.
  • Implemented map polygon drawing for property boundary visualization.
  • Integrated GA3 and GA4 tracking for optimization and reporting.
  • Implemented UTM tracking and analytics insights for marketing decisions.
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Project name

Automotive Industry (China)

Scope

Model campaign websites and chatbot ecosystem for test-drive and promotion flows.

Summary

Delivered multiple model campaign sites and conversational channels that improved test-drive conversion through API-driven pages and chatbot-enabled customer journeys.

Stack

Next.jsLaravelBootstrapTailwind CSSDialogflowLINE Messaging APIFacebook Messenger API

Detail

  • Delivered websites for five vehicle models (2 models in 2023, 3 models in 2024).
  • Integrated test-drive registration with showroom database workflows.
  • Built dynamic model and specification pages driven by APIs.
  • Built chatbot to answer model details, offers, pricing, and test-drive intents.
  • Integrated LINE Rich Menu for FAQ shortcuts and conversion-driven actions.
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Project name

Automotive Industry (Japan)

Scope

Modern automotive promotion platform with service-oriented backend structure.

Summary

Implemented scalable promotion architecture with service-oriented APIs, campaign content delivery, and GTM-based conversion tracking for measurable marketing impact.

Stack

Next.jsNestJSPrismaTailwind CSSMantineGTM

Detail

  • Designed and implemented microservices architecture for maintainable scaling.
  • Built promotion and promotion-detail pages for 2025 campaign cycle.
  • Created custom APIs to fetch and display real-time promotion data.
  • Integrated LINE Tag Conversion through Google Tag Manager.
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Project name

Insurance Industry Client

Scope

Content-heavy responsive platform with article discovery and compliance.

Summary

Built content discovery experiences and reusable site foundations, balancing SEO-friendly content flows with cookie-consent and navigation consistency requirements.

Stack

Next.jsREST APIsCookie Consent

Detail

  • Developed search, bookmarks, article listing, and article detail pages with API data.
  • Implemented About Us, custom 404, and cookie consent system.
  • Designed and built global layout and navbar system for consistent navigation.
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Project name

Eyewear Industry Client

Scope

Animated promotional and career website with lead collection.

Summary

Created high-engagement promotional experiences combining dynamic content, lead capture funnels, motion design, and analytics visibility for optimization.

Stack

Next.jsSequelizeTailwind CSSGSAPLottieGA4

Detail

  • Built search, awards, career, promotions, and detail pages with dynamic API content.
  • Implemented drop-lead forms for user data collection.
  • Added Contact Us, Privacy Policy, and custom 404 pages.
  • Enhanced UX with Lottie and GSAP motion design.
  • Integrated GA4 for user behavior and performance tracking.
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Project name

Coffee Shop Campaign Client

Scope

Campaign microsite with multi-step reward-claim journey.

Summary

Built a conversion-focused campaign funnel with staged claim logic, validation rules, and event tracking to improve completion and performance analysis.

Stack

Next.jsTailwind CSSGA4Facebook Pixel

Detail

  • Built static homepage showcasing bag designs with reward-condition popups.
  • Implemented five-step reward claim flow with profanity filtering and quiz logic.
  • Tracked page and button events with GA4 and Facebook Pixel for optimization.
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Project name

Gaming Campaign Client

Scope

Interactive campaign website with multi-step lead form and reward delivery.

Summary

Developed interactive campaign flows and multi-step lead capture integrated with backend verification, enabling reliable submission handling and reward issuance.

Stack

React.jsNode.jsExpress.jsTailwind CSS

Detail

  • Built homepage, reward popup, FAQ, and participation flow UX.
  • Implemented 12-question drop-lead form split across three steps.
  • Stored submissions in database and integrated third-party verification before code issue.
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Project name

Banking Client (Bank A)

Scope

Set of static responsive banking websites for multiple business programs.

Summary

Delivered multiple banking microsites with distinct business workflows, including registration, document uploads, donation journeys, and information-rich service pages.

Stack

HTMLCSSJavaScriptjQueryTailwind CSSGSAPBootstrap

Detail

  • Delivered 4 static responsive websites across different banking use cases.
  • Built credit card website with card details and related services.
  • Built second-hand property website with login and registration workflows.
  • Built funeral service website with registration, donation QR workflow, and receipt upload.
  • Built funeral TV website for condolence messages and event schedules.
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Project name

Banking Client (Bank B)

Scope

Corporate content and partnerships websites for banking organization.

Summary

Implemented corporate content and partnership storytelling pages with lead-generation touchpoints to support brand communication and business outreach.

Stack

HTMLCSSJavaScriptjQueryTailwind CSSGSAP

Detail

  • Built pages: Who We Are, Team Details, Strategic Partnerships, Partner Profiles, News/Blog, Splash.
  • Implemented Contact Us lead forms and recognition/awards display sections.
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Project name

Glass Packaging Industry Client

Scope

Responsive corporate site prepared for external API integration.

Summary

Built responsive corporate web foundations with consistent layout systems and integration-ready frontend structure for future API-connected content expansion.

Stack

HTMLCSSJavaScript

Detail

  • Built About, Contact Us, and News pages with global layout and footer consistency.
  • Prepared frontend structure for client-side API integration workflow.
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Project name

Special Projects and Operations

Scope

Cross-functional chatbot, AI web demos, and CMS operations.

Summary

Supported cross-functional innovation initiatives spanning chatbot experiences, AI-powered web prototypes, and CMS operations for ongoing business enablement.

Stack

LINE OAReact.jsTensorFlow.jsDrupal

Detail

  • Built chatbot via LINE OA to introduce products and support sales enablement.
  • Built object detection websites with React.js and TensorFlow.js.
  • Performed content management updates for beverage sales website via Drupal CMS.
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